SwedishAutoGuard was founded in 2005 by a group of insurance professionals who believed that car insurance in Sweden could be more transparent, customer-focused, and innovative. Starting as a small operation in Stockholm with just 5 employees, we've grown to become one of Sweden's most trusted insurance providers with offices in Stockholm, Gothenburg, and Malmö.
Our journey began with a simple mission: to provide drivers across Sweden with clear, comprehensive coverage options at competitive rates, backed by exceptional customer service. We were among the first Swedish insurers to embrace digital technology, launching our online quote system in 2007 and our award-winning mobile app in 2013.
Today, we protect over 200,000 vehicles across Sweden, from family cars in suburban Stockholm to commercial fleets in rural Norrland. While we've grown significantly, our commitment to personalized service and customer satisfaction remains unwavering.
We believe in providing genuine protection that's there when you need it most, not just selling policies.
We build lasting relationships based on transparency, honest communication, and reliability.
We constantly evolve our offerings to meet changing needs and embrace new technologies.
We approach every customer and claim with empathy, understanding that accidents are stressful experiences.
"To provide peace of mind to Swedish drivers through transparent, comprehensive insurance solutions backed by exceptional service and innovative technology."
We prioritize your needs in everything we do, from policy design to claims handling. Our 98% customer satisfaction rate reflects this commitment.
Our insurance packages are specifically designed for Swedish driving conditions, legal requirements, and regional considerations—from wildlife collision coverage to specialized winter driving protection.
We understand that quick resolution is crucial after an accident. Our streamlined claims process resolves 85% of claims within 7 days.
We believe in clear communication about coverage, costs, and claims. No hidden fees, no confusing jargon—just straightforward insurance.
The experienced professionals guiding SwedishAutoGuard's mission to protect Swedish drivers.
Chief Executive Officer
With over 20 years in the insurance industry, Erik has led SwedishAutoGuard since 2010, steering our growth and digital transformation.
Chief Operations Officer
Sofia oversees all operational aspects, ensuring efficient processes and exceptional service delivery across all customer touchpoints.
Chief Technology Officer
Johan leads our digital initiatives, from our award-winning mobile app to our innovative telematics programs for usage-based insurance.
Head of Claims
Anna ensures our claims process remains customer-focused and efficient, balancing thorough assessment with compassionate service.
"Best Customer Service" 2018, 2020, 2022
"Digital Innovation" 2019
98% customer satisfaction rate
4.8/5 App Store rating
200,000+ vehicles insured
Present in all 21 Swedish counties
85% of claims processed within 7 days
24/7 claims support
At SwedishAutoGuard, we believe in giving back to the communities we serve and promoting road safety across Sweden.
We partner with schools across Sweden to provide road safety education to over 10,000 children annually.
Our free winter driving workshops help new drivers navigate Sweden's challenging winter conditions safely.
For every new policy, we plant a tree through our partnership with Swedish Reforestation Initiative.
We donate 1% of our annual profits to organizations supporting traffic accident victims and their families.
After my accident on E4 outside Uppsala, SwedishAutoGuard's response was outstanding. They arranged towing, a rental car, and processed my claim within days. Their support made a stressful situation much easier to handle.
Stockholm
As a new driver, I found the insurance process confusing until I discovered SwedishAutoGuard. Their advisors explained everything clearly and found me coverage that fit my budget. Their winter driving workshop was an added bonus!
Gothenburg
I've insured my company's fleet with SwedishAutoGuard for over five years. Their commercial package offers excellent value, and their digital tools make managing multiple vehicles effortless. Highly recommended for business owners.
Malmö
Join over 200,000 satisfied drivers who trust us with their vehicle protection. Contact us today for a personalized quote or to learn more about our insurance packages.
