Privacy Policy

Introduction

SwedishAutoGuard AB ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us in any way.

We comply with the General Data Protection Regulation (GDPR) and other applicable Swedish and European Union data protection laws. We encourage you to read this Privacy Policy carefully to understand our practices regarding your personal data.

1. Information We Collect

1.1 Personal Information

We may collect several types of information from and about users of our website, including:

• Contact information (such as name, email address, mailing address, and phone number)
• Account information (such as username and password)
• Transaction information (such as payment details, purchase history, and shipping information)
• Profile information (such as preferences, product interests, and demographic information)
• Communications (such as customer service inquiries and survey responses)

1.2 Usage Information

We may automatically collect certain information about your equipment, browsing actions, and patterns when you interact with our website, including:

• Log information (such as IP address, browser type, operating system, referring pages, and access times)
• Device information (such as device identifiers, location information, and mobile network information)
• Usage data (such as traffic data, communication data, and the resources that you access and use on the website)
• Cookies and similar technologies (as described in our Cookie Policy)

2. How We Collect Information

2.1 Direct Collection

We collect information directly from you when you:

• Register for an account
• Place an order
• Subscribe to a newsletter
• Fill out a form
• Participate in a survey or promotion
• Contact customer service

2.2 Automated Collection

We collect certain information automatically as you navigate through and interact with our website using various technologies, including:

• Cookies (see our Cookie Policy for more information)
• Web beacons and tracking pixels
• Log files
• Analytics tools

2.3 Third-Party Sources

We may receive information about you from various third-party sources, including:

• Business partners
• Subcontractors in technical, payment and delivery services
• Advertising networks
• Analytics providers
• Public databases and information sources

3. How We Use Your Information

We use your information for various purposes, including to:

• Provide, maintain, and improve our services
• Process transactions and send related information
• Create and maintain your account
• Send administrative information, such as updates to our policies
• Respond to your comments, questions, and requests
• Send you marketing communications about products, services, offers, and events
• Personalize your experience and deliver content and product offerings
• Monitor and analyze trends, usage, and activities
• Detect, prevent, and address technical issues, fraud, and other illegal activities
• Comply with legal obligations

4. Legal Basis for Processing

Under the GDPR, we process your personal data based on one or more of the following legal grounds:

• Consent: You have given us clear consent to process your personal data for a specific purpose.
• Contract: Processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract.
• Legal Obligation: Processing is necessary for compliance with a legal obligation to which we are subject.
• Legitimate Interests: Processing is necessary for our legitimate interests or those of a third party, except where such interests are overridden by your interests or fundamental rights and freedoms.

5. Disclosure of Your Information

We may disclose your personal information to the following categories of recipients:

• Service Providers: Third parties that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.
• Business Partners: Partners with whom we jointly offer products or services, or whose products or services may be of interest to you.
• Affiliated Companies: Our subsidiaries, parent company, and any other corporate affiliates.
• Legal Requirements: When required by law, in response to a subpoena, or similar legal process, including to government agencies for national security purposes.
• Business Transfers: In connection with a merger, acquisition, bankruptcy, reorganization, sale of assets, or similar transaction.

We may also disclose aggregated or anonymized information that does not identify you.

6. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider:

• The amount, nature, and sensitivity of the personal data
• The potential risk of harm from unauthorized use or disclosure of your personal data
• The purposes for which we process your personal data
• Whether we can achieve those purposes through other means
• The applicable legal requirements

In some circumstances, we may anonymize your personal data so that it can no longer be associated with you, in which case we may use such information without further notice to you.

7. Data Security

We have implemented appropriate technical and organizational measures to protect the security of your personal information. However, please be aware that no method of transmission over the Internet or method of electronic storage is 100% secure.

We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

8. Your Data Protection Rights

Under certain circumstances, you have the following rights under data protection laws in relation to your personal data:

• Access: The right to request access to your personal data.
• Correction: The right to request correction of your personal data.
• Erasure: The right to request erasure of your personal data.
• Restriction: The right to request restriction of processing of your personal data.
• Portability: The right to request the transfer of your personal data to you or to a third party.
• Objection: The right to object to processing of your personal data.
• Automated Decision-Making: The right not to be subject to a decision based solely on automated processing.

To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below.

9. International Transfers

We are based in Sweden, but may transfer, store, and process your personal data in countries outside the European Economic Area (EEA). Whenever we transfer your personal data outside the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

• Transferring data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission.
• Using specific contracts approved by the European Commission which give personal data the same protection it has in Europe.
• Where we use providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between Europe and the US.

10. Children's Privacy

Our website and services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are under 16, do not use or provide any information on this website or through any of its features. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us.

11. Third-Party Links

Our website may contain links to third-party websites and services. We have no control over the content, privacy policies, or practices of any third-party website or service. We are not responsible for the privacy practices or the content of those websites. We encourage you to review the privacy policies of any third-party websites or services before providing any information to them.

12. Changes to Our Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

SwedishAutoGuard AB
Attention: Data Protection Officer
Drottninggatan 102
Stockholm, 111 60
Sweden

Email: [email protected]

Phone: +46 8 123 456

You have the right to make a complaint at any time to the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY), the Swedish supervisory authority for data protection issues.